Today
First Virtual-World Millionaire, in Real-World Dollars
Who ever thought that an avatar would land the cover of Business Week?! Well, that was over 6 months ago, before Anshe Chung of Germany had officially become a millionaire. Before the semester began I had never heard of Second Life, but now it seems that not a week goes by without some story mentioning the virtual world.
If you haven't read the story of how the virtual real estate mogul amassed a fortune in "linden" dollars, which she then converted into real currency, then here's links to a couple of sources:
Paul's Blog,
MarketingVox Article,
Business Week.
Thursday
This was big news, especially since the 35-64 demographic is the most sought after group by marketers. When you think about that it makes sense because a majority of the wealth in the US, and I would presume abroad, is held by this group.
Wednesday
Youtube is making it's first step toward mobile uploading and viewing of it's videos with a partnership with Verizon V-cast subscribers. This was good news for Verizon, but no one knows how long this exclusive partnership will last. According to Youtube cofounder Steve Chen, the company's eventual goal is to make sure all cell-phone owners have access to the site's videos.
Tuesday
Sixteen million adults are expected to compete in fantasy football leagues this year, compared to fourteen million this same time last year. The great thing for websites that host leagues is that fantasy football players are some of the most engaged consumers online. An average user spends 3 hours a week researching players.
Monday
After all the hype, the phenomenal gains expected for online purchases just didn't measure up. The biggest day so far for online purchases was not Monday but the day before Thanksgiving. And most companies believe that the biggest day of all is still to come.
Who ever thought that an avatar would land the cover of Business Week?! Well, that was over 6 months ago, before Anshe Chung of Germany had officially become a millionaire. Before the semester began I had never heard of Second Life, but now it seems that not a week goes by without some story mentioning the virtual world.
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