In another report from MarketingVOX this week the co-chair of Disney ABC TV, Anne Sweeny, was proud of ABCs experiments with online streaming TV programming, and expressed optimism for the future of mobile TV. Commenting on their new media initiatives at a trade show recently, Sweeny stated the following:
"Industry analysts predict that mobile television could be a global market worth as much as $27 billion by 2010."
Just for some perspective on how big $27 billion is, I attended a Nike information session last night and the rep said that Nike does $15 billion worth of business a year!
Well, that may be comparing apples to oranges, but when you think about how long Nike has been around and all the business that they must do worldwide the mobile TV estimates seem a bit prepostorous to me.
Anyone else feel the same way? Or is mobile TV really that big? I know in Europe and Asia they use mobile phones to connect to the internet a lot more than we do here in the US, but how feasible is watching a TV program from a cellphone screen?
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I for one hardly watch tv unless i'm just trying to fall asleep..so i would never look for that feature on a phone. i almost wish someone in some market would start integrating a cellphone around their own product. why did everyone assume that we would want a cellphone first and accessories built around it? i would like to see a nice digital camera that is capable of calling and receiving calls. or in this case, a portable tv device that could connect to the network of your phone, so on that particular day when you would like to watch television on the go, you wouldn't have to lug around both the cellphone and the portable tv. but you also wouldn't have to have the tv on 90% of the days when you wouldn't use it anyway.
goodness i hope you followed that..cause it's genius. i'll make a diagram some day.
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