Internet Marketing Trends

Last week in my internet marketing class with Paul Allen, we discussed some of the trends that marketers are beginning to face. I took notes on our discussion and I thought they might be useful for someone who's thinking about where they want to take their marketing in the future. So, here are some take home points from my notes that day:

Global trends
1. Nokia- 3 billion cellphones by 2010
2. GPS in cell phones - smart phones will enable marketers to send geographically specific messages
3. Broadband in cars
4. Intel Viiv PC (next generation tv set) + Google Video - Intel envisions t.v. of the future streamed over internet\Sounds more like Youtube + Tivo than On Demand television.
5. Broadband everywhere, most devices internet-ready
6. Tivo: 94% of users skip all commercials,
7. XM and Sirius Radio
8. 985 million mp3 players to ship in 2009 (including phones, games, devices, and ipods)

Future Internet Marketing
1. Google SMS
2. Froogle - making sure your products are showing up on comparison sites and not just driving traffic to your own site
3. The future of television - Google Video (just bought Youtube)
4. Ipod cell phones - Mobile t.v.
5. MobiTV
6. Satellite, podcasting
7. Online Classifieds and Online Yellow Pages vs. Traditional Yellow Pages - ClarksList and yellowpages.com
8. Blogging campaigns - can be a successful advertising tool, have popular bloggers promote products
9. RSS Feeds
10. Content is published on Google and Yahoo
11. Direct PR
12. Add company logo to Google Local
13. Pay per Call -Perfect for local services companies (demo AOL search)

Main Point: The future of marketing cannot be based on interruption, instead marketers should focus on having users promote products (viral marketing).