This Is Halloween

Happy Halloween!

24 Trailer - Season 6

This is my favorite tv show. I know there a lot of 24 fans out there, but maybe you haven't seen the trailer to next season yet. Go check it out, Jack is back!

24 trailer

That Novel You're Workin On

For some odd reason I can't post a video to my blog, because my blogger account information seems to be wrong even though I know it is right. Has anyone else had this problem? I was having the same problem trying to use Hello to publish pictures, so I changed my password. But, the problem persisted. So, until the problem gets fixed I will just have to add a link to the video I wanted to share.

I usually don't watch Family Guy (even though I think the show is funny, it seems to have gone downhill), but this is a clip I just can't get enough of. Stewie sarcastically nags Brian over a novel he's been working on. Check it out! You'll laugh, I Guarantee it!.

Stewie and Brian

Social Networkers Are Becoming Immune to Ads

Advertisements on Social Networking sites are being ignored, according to a MarketingVOX article. Likewise, the article reports that peer recommendations are the most influential to user's of sites such as Myspace and Facebook.

As a social networker these findings come as no real surprise. I hardly ever look at the adds. When I go to Facebook or Myspace I think I've subconsciously trained my eyes to only notice the things I care about, like messages or friend requests. When a bogus email comes to me promoting some great new feature or product I don't even give it a second glance before deleting it. However, if someone in my network of friends or family requests a website or product I would probably go search for it as soon as I had the chance.

This is a behavior that seems to be true for most users. So, reverting back to my post yesterday the rules of the marketing game are changing. Marketers are going to have to rely more and more on personal promotion of their products to stay afloat in an online 'user-powered' world.

Mobile Television a $27 Billion Industry?

In another report from MarketingVOX this week the co-chair of Disney ABC TV, Anne Sweeny, was proud of ABCs experiments with online streaming TV programming, and expressed optimism for the future of mobile TV. Commenting on their new media initiatives at a trade show recently, Sweeny stated the following:

"Industry analysts predict that mobile television could be a global market worth as much as $27 billion by 2010."

Just for some perspective on how big $27 billion is, I attended a Nike information session last night and the rep said that Nike does $15 billion worth of business a year!

Well, that may be comparing apples to oranges, but when you think about how long Nike has been around and all the business that they must do worldwide the mobile TV estimates seem a bit prepostorous to me.

Anyone else feel the same way? Or is mobile TV really that big? I know in Europe and Asia they use mobile phones to connect to the internet a lot more than we do here in the US, but how feasible is watching a TV program from a cellphone screen?

Internet Marketing Trends

Last week in my internet marketing class with Paul Allen, we discussed some of the trends that marketers are beginning to face. I took notes on our discussion and I thought they might be useful for someone who's thinking about where they want to take their marketing in the future. So, here are some take home points from my notes that day:

Global trends
1. Nokia- 3 billion cellphones by 2010
2. GPS in cell phones - smart phones will enable marketers to send geographically specific messages
3. Broadband in cars
4. Intel Viiv PC (next generation tv set) + Google Video - Intel envisions t.v. of the future streamed over internet\Sounds more like Youtube + Tivo than On Demand television.
5. Broadband everywhere, most devices internet-ready
6. Tivo: 94% of users skip all commercials,
7. XM and Sirius Radio
8. 985 million mp3 players to ship in 2009 (including phones, games, devices, and ipods)

Future Internet Marketing
1. Google SMS
2. Froogle - making sure your products are showing up on comparison sites and not just driving traffic to your own site
3. The future of television - Google Video (just bought Youtube)
4. Ipod cell phones - Mobile t.v.
5. MobiTV
6. Satellite, podcasting
7. Online Classifieds and Online Yellow Pages vs. Traditional Yellow Pages - ClarksList and yellowpages.com
8. Blogging campaigns - can be a successful advertising tool, have popular bloggers promote products
9. RSS Feeds
10. Content is published on Google and Yahoo
11. Direct PR
12. Add company logo to Google Local
13. Pay per Call -Perfect for local services companies (demo AOL search)

Main Point: The future of marketing cannot be based on interruption, instead marketers should focus on having users promote products (viral marketing).

White and Nerdy

For those of you who always wanted to ride with the gangsters, but were left out because you were white and a nerd, I have just the music video for you!

This Weird Al parody of Chamillionaire's "Ridin" is great fun!! It's called "White and Nerdy", and I just saw this on the cecilismyhomeboy blog and I couldn't resist sharing it with all my caucasian homies (you know who you are).

Just like the original song, Weird Al keeps the message real by reminding us of the other type of racial profiling that doesn't get as much media attention. Check out this video for some laughs!

The picture is just another version of what Weird Al is singing about. Clay's Achin' to ride with the gangsters and rhyme wit 'em too, but it's hard being White and Nerdy!